About Traverse Bay Farms:
Traverse Bay Farms — America’s #1 Award-Winning Superfruit Brand Inspired by Northern Michigan
Published: April 2017 | Updated September 2025
Our Story
Since 2001, Traverse Bay Farms has built its reputation on one belief: real fruit, real wellness, and real flavor should be accessible to every family. What began as a small, family-owned Northern Michigan brand has grown into a nationally recognized leader in:
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Natural foods
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Superfruit and superfood wellness products
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Dietary supplements
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Antioxidant-rich beverages
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Clean-label gourmet condiments and pantry staples
- Plant-based nutrition
Every product reflects our deep connection to Michigan agriculture, our commitment to USA-grown fruit ingredients, and our roots along the 45th Parallel — one of the world’s premier fruit-growing regions.
Our Mission: Real Fruit. Real Wellness. Real Flavor.
From day one, our mission has been to craft products that honor the power of real fruit. We use whole-food ingredients, small-batch production, glass bottling for purity, and clean-label standards to deliver foods and supplements that taste great and support everyday wellness.
Whether you’re looking for tart cherry juice to support healthy joint function, capsules for convenience, antioxidant-rich powders for your routine, or chef-inspired condiments for your kitchen — our promise is simple: natural, delicious, and dependable.
Superfruit Wellness & Natural Dietary Supplements
Traverse Bay Farms is known nationwide for its category-leading superfruit products, including:
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Tart cherry juice concentrate (68 Brix; 7:1 concentration ratio)
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The industry’s only sediment-free cherry juice guarantee
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Tart cherry capsules
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Organic tart cherry powder (FruiTraction®)
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Blueberry, pomegranate, and raspberry supplements
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Cherry Prime — our patented joint health formula
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Organic fruit powders for recovery, inflammation support, and overall wellness
All supplement products are produced under strict quality and safety standards, with an emphasis on whole-food nutrition and naturally occurring phytonutrients.
No-Sugar-Added Dried Fruits & Antioxidant-Rich Snacks
Our no-sugar-added dried cherries and dried fruits remain among our most beloved products. They offer:
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Naturally occurring antioxidants
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Clean ingredients
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Iconic flavor from Michigan-grown Montmorency cherries
Perfect for snacking, baking, or adding to oatmeal, salads, and trail mixes.
Gourmet Culinary Products & Award-Winning Condiments
With 38+ National Food Awards, Traverse Bay Farms offers one of America’s most diverse collections of small-batch, fruit-inspired gourmet foods, including:
Salsas
Cherry, peach, pineapple, mango, red raspberry, black bean & corn, bacon, and homestyle chunky.
Barbecue Sauces
Cherry, apple, and red raspberry.
Mustards
Chef-inspired, fruit-accented, and perfect for grilling and artisan sandwiches.
Salad Dressings
Small-batch vinaigrettes and fruit-forward dressings crafted with premium ingredients.
Jams, Preserves & Fruit Butters
All-natural spreads made from real fruit, ideal for breakfast, desserts, and charcuterie.
Clean-Label Pantry Staples
Sauces, marinades, and condiments created with real fruit and no artificial flavors or preservatives.
Every product is crafted in small batches to preserve authentic flavor and culinary creativity.
Michigan Heritage & the 45th Parallel Advantage
Northern Michigan’s unique micro-climate — warm days, cool nights, and Lake Michigan’s moderating influence — creates ideal growing conditions for cherries, blueberries, apples, and other nutrient-dense fruits.
This fruit belt heritage inspires everything we do. We proudly use Michigan-grown fruit whenever possible and always maintain USA-only sourcing across all ingredients.
Family-Owned Since 2001
Traverse Bay Farms remains a family-owned company dedicated to Michigan values: authenticity, craftsmanship, and community. Our team stands behind every jar, bottle, and package — backed by 24/7 live, Northern Michigan-based phone support from real people who care.
Retail Stores, Distribution & Global Community
Our products are available:
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In-store at our Bellaire and Elk Rapids retail locations
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Online nationwide at TraverseBayFarms.com
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On major marketplaces, including Amazon and Walmart
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Through trusted wholesale and retail partners
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Internationally, with customers in Canada, the United Kingdom, Germany, South Korea, New Zealand, and Japan
A new Metro Detroit retail location is currently in development.
Awards & National Recognition
Traverse Bay Farms has earned:
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38+ National Food Awards for gourmet innovation, flavor, and clean-label excellence
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A Special Tribute from the State of Michigan (2008)
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Recognition as America’s #1 Award-Winning Superfruit Brand
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Features in national media, wellness publications, specialty food outlets, and business press
From bottom-line health publications to regional food awards, our products are celebrated for both their great taste and functional benefits.
For a full list of honors, visit our Awards & Recognition page
Trusted by Professionals & Celebrated Nationwide
Our formulations were originally developed with guidance from a registered nurse and are recommended by:
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Registered nurses
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Natural health practitioners
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Doctors and nutritionists
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Sports and wellness professionals
Our products have been enjoyed at Hollywood events, red-carpet wellness showcases, and celebrity charity outings.
Kevin Sorbo
“I started taking Cherry Prime a few years ago. All I can say is — it works.”
— Kevin Sorbo, Actor & Producer
The Orchard of Health: Education & Wellness
We believe in empowering customers through knowledge.
Our Orchard of Health program offers free education on:
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Tart cherry benefits
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Superfruit research
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Anti-inflammatory nutrition
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Sleep support
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Whole-food wellness
Sustainability Promise: Going Green Since Day One
We aim to leave Northern Michigan better than we found it:
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100% cardboard recycling
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Local produce partnerships when possible
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Support for Green Elk Rapids and community environmental events
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Glass bottling to prevent plastic leaching, purity and taste
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Low-impact commuting and energy-efficient operations
Our Quality Promise
Every Traverse Bay Farms product is backed by rigorous quality standards:
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Tart Cherry Juice Concentrate — 68 Brix, 7:1 ratio, glass bottled, no added sugar
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Dried Fruits — no-sugar-added varieties, long shelf life
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Gourmet Salsas, Sauces & Dressings — clean-label, refrigerate after opening
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Supplements — made in GMP facilities, follow expiration dates
Your satisfaction is guaranteed.
Internet Security & Shopping Safety
Shop with confidence at TraverseBayFarms.com:
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SSL encryption
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Daily security scans
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Verified Merchant
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PCI-compliant for payment protection
Shipping & Return Policy
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Fast Shipping: 98.2% of orders ship within 24 hours
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Same-Day Shipping: For weekday orders placed by 12 PM EST
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Fair Returns: If your order arrives damaged or defective, contact us immediately for resolution. Returns of unopened food items are accepted within 30 days. The customer will be responsible for return shipping costs. Due to the perishable nature of our products, opened food items cannot be returned.
International buyers: Please check your country’s import laws before ordering.
What Our Customers Say
How people first discover Traverse Bay Farms:
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Referred by doctor, family, or friend – 37%
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Discovered online – 22%
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TV, radio, or newspaper – 19%
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Sampled in-store – 18%
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Visited our Michigan stores – 4%
FAQ for Traverse Bay Farms
Q: Where is Traverse Bay Farms located?
A: We’re proudly headquartered in Bellaire, Michigan, with retail stores in Bellaire and Elk Rapids. A third location in Metro Detroit is coming soon.
Q: What makes Traverse Bay Farms products unique?
A: Traverse Bay Farms offers the industry’s only sediment-free guarantee for cherry juice — a standard we pioneered in 2001. Every batch is bottled in glass to preserve purity and flavor, while avoiding the risks of plastic leaching. We also use as much Michigan-grown fruit as possible, ensuring authentic, USA-only sourcing.
Q: How many awards has Traverse Bay Farms won?
A: We’ve earned 38+ national food awards, along with a Special Tribute from the State of Michigan (2008) and community honors like Best Cherry Juice (2008) and Traverse Magazine Red Hot Best Award (2021).
Q: Are your cherries grown in Michigan?
A: Yes. We use as much Michigan-grown fruit as possible and never import cherries — always USA-grown only.
Q: Who recommends Traverse Bay Farms products?
A: Our formulations were originally developed with guidance from a registered nurse and are recommended by registered nurses, doctors, nutritionists, national health and wellness publishers and natural health practitioners.
Q: Do celebrities or athletes use your products?
A: Yes. Traverse Bay Farms has been featured at red-carpet events like the Eco Oscars and the Kevin Sorbo Celebrity Golf Event, earning the nickname Northern Michigan's “Hollywood Hub”.
Q: How can I order your products?
A: You can shop online at TraverseBayFarms.com call us at 1-877-746-7477 or visit our Michigan retail stores.
Summary: Why Choose Traverse Bay Farms?
At Traverse Bay Farms, we believe fruit should be good for your body, good for your taste buds, and good for your daily routine. With decades of experience, industry-leading awards, and a commitment to real fruit and real wellness, we invite you to discover why customers worldwide trust Traverse Bay Farms.
Taste the difference. Feel the difference. Experience Northern Michigan’s finest.
Have Questions?
We’re here to help 24/7 - We are the only cherry company in the entire industry to offer 24/7 live customer phone customer service!
Call us toll-free at 1-877-746-7477 or Contact Us Here.
Emails are answered within 24 hours.