This blog post highlights Traverse Bay Farms’ feature on CNBC, and how local retailers continue to thrive in as national chains close, and how its award-winning products and community roots fuel small business success.

Quick Summary Bullets

• Traverse Bay Farms featured in CNBC for how local retailers continue to thrive amid retail shifts

• Highlights owner Andy LaPointe and Northern Michigan retail success

• Reinforces brand trust, local economic impact, and wellness innovation

Traverse Bay Farms Spotlighted by CNBC as a Michigan Small Business Amid Retail Challenges

When national retail chains shutter stores, many communities face empty spaces and fewer local shopping options. But in Northern Michigan, one small business is sharing how to fill that gap — and catching the attention of major media outlets.

Traverse Bay Farms, a Bellaire-based gourmet food and wellness company, was recently featured in CNBC The article, “As Chain Stores Fail, Mall Vacancies Rise — Local Business Owners Score Rare Real Estate Offers,” spotlighted owner Andy LaPointe, who operates two Traverse Bay Farms retail outlets in Bellaire and Elk Rapids.

The story illustrates how small, locally rooted brands like Traverse Bay Farms are revitalizing community commerce — proving that local entrepreneurship is alive and well in Michigan.

(Related: Traverse Bay Farms Receives Special Tribute from the State of Michigan)

About Traverse Bay Farms

Traverse Bay Farms has earned 38+ national food awards for its gourmet and fruit-based wellness products, including tart cherry juice concentrate, salsas, and cherry capsules — all made using as much Michigan-grown fruit as possible.

How Traverse Bay Farms Thrives Locally and Nationally

While many food companies have moved entirely online, Traverse Bay Farms continues to invest in its retail presence. Each store acts as a local hub where customers can discover natural health products, sample award-winning foods, and learn more about the benefits of tart cherries.

“We’re proud to be a part of Michigan agriculture and small business innovation,” said Andy LaPointe, owner of Traverse Bay Farms. “Our growth is about more than products — it’s about keeping communities connected through local flavor and wellness.”

This approach blends entrepreneurship with authenticity. By pairing e-commerce reach with community roots, Traverse Bay Farms has built a model of sustainability that appeals to both local shoppers and national health enthusiasts.

Quick Recap

Traverse Bay Farms’ spotlight by CNBC underscores the brand’s national credibility and commitment to Michigan-grown wellness. As big-box stores fade, Traverse Bay Farms stands out as a proof point that community-based businesses can thrive by staying authentic, innovative, and customer-focused.

Try It for Yourself

Visit Traverse Bay Farms in Bellaire or Elk Rapids — or explore our Traverse Bay Farms online store — to discover nationally award-winning fruit-based wellness products, all made using as much locally grown Michigan fruit as possible.

FAQs

Q: What was Traverse Bay Farms featured for on CNBC?
A: The company was spotlighted for offering insight as a small retail business while national retail chains close locations across the country.

Q: Who owns Traverse Bay Farms?
A: Traverse Bay Farms is owned by Andy LaPointe, who operates two Northern Michigan retail stores and oversees national product distribution.

Q: What products are Traverse Bay Farms known for?
A: Award-winning tart cherry juice concentrate, fruit salsas, fruit barbecue sauces, dried cherries, tart cherry capsules, and fruit-based supplements.

Q: Where are Traverse Bay Farms products made?
A: They use as much Michigan-grown fruit as possible and are never import their cherries from overseas.

People Also Ask

• How do small businesses like Traverse Bay Farms thrive when large chains close?

• What makes Traverse Bay Farms different from other gourmet food companies?

• How many awards has Traverse Bay Farms won?

• Where are Traverse Bay Farms retail stores located?

• What is Traverse Bay Farms best known for?

Bringing It All Together

Traverse Bay Farms’ inclusion in CNBC is more than a media mention — it’s a testament to how small businesses can lead through authenticity, local sourcing, and community connection. From Michigan cherries, State of Michigan recognition to national recognition, the company continues to prove that doing business the right way creates success that lasts.

Take the Next Step

Explore Traverse Bay Farms’ fruit-based wellness products and see why our Northern Michigan brand is recognized nationwide for quality, innovation, and community commitment.

Additional Resources:

• Traverse Bay Farms – National Awards, State Tribute & Recognition
  
• Tart Cherry Juice Concentrate
• About Traverse Bay Farms
• Cherry Capsules
• Traverse Bay Farms Elk Rapids Store
• Traverse Bay Farms Bellaire Store
• CNBC.com article spotlighting Traverse Bay Farms