Orchard Lens - Snap Fresh. Learn Fast. Eat Smarter.

 

Powered by Traverse Bay Farms — 38+ National Food Awards

See What’s Inside Your Food — Instantly

Snap a photo on your mobile phone (or upload and image) of any fruit or vegetable to reveal its nutrients, health benefits, and simple meal ideas. Instantly reveal the nutrients, antioxidants, and health benefits inside any fruit or vegetable — simply by uploading or snapping a photo.

Since 2001, Trusted Nationwide


38+ National Food Awards | USA-Grown Fruit | Family-Owned in Northern Michigan

How Orchard Lens Works

    • Step 1: Snap (a photo on your mobile phone) or upload a photo

    • Step 2: Orchard Lens identifies the food

    • Step 3: Instantly view nutrients and antioxidants

    • Step 4: Learn real food–based health benefits

    • Step 5: Enjoy - Try three simple, delicious meal ideas

A Brand You Can Trust

Created by Traverse Bay Farms, America’s #1 Award-Winning Superfruit Brand — with over 38 national food awards and trusted by health-conscious customers nationwide.

How OrchardLens Works

Instantly reveal the nutrients, antioxidants, and health benefits inside any fruit or vegetable — simply by uploading or snapping a photo.

At-a-Glance:

  • Identify any fruit or vegetable in seconds

  • See vitamins, minerals, antioxidants instantly

  • Understand real health benefits with clarity

  • Get three quick meal ideas for each food

  • Works online — no app download required

 

The Truth About Change

Healthy eating shouldn’t feel complicated. But most people don’t know what’s really inside the fruits and vegetables they eat every day. No nutrition label. No quick explanations. No guidance.

Orchard Lens changes that.

Built by Traverse Bay Farms, this simple tool brings food to life in a way that feels clear, empowering, and instantly useful. You take a photo — Orchard Lens reveals the nutrients, benefits, and quick recipe ideas in seconds. No downloads. No logins. No confusion.

Just real answers from real food.

What You’ll Get 

  • Instant ID for any fruit or vegetable

  • Nutrient breakdowns: vitamins, minerals, antioxidants

  • Real health benefits (immune support, recovery, energy, hydration)

  • Three fast, easy meal ideas for that ingredient

  • Clean, visual food education you can use every day

  • Works instantly in your browser — mobile or desktop

  • A deeper appreciation for the foods you already love

Benefit | Why It Matters

  • Instant Food ID | No guessing in the grocery aisle

  • Nutrient Snapshots | Understand vitamins and minerals with clarity

  • Antioxidant Insights | See what supports natural wellness

  • Meal Ideas | Use what you learn right away

  • Web-Based Simplicity | No downloads, no accounts, no friction

Yes, you can use Orchard Lens straight from your phone in just seconds.

The Science of Simplicity

Healthy habits stick when they’re easy, visual, and instant. Orchard Lens uses AI-powered food recognition to identify foods based on shape, color, and texture — then pairs that with Traverse Bay Farms’ research-backed nutrition database.

The result:

  • Real-world nutrition insight you can trust.
  • Real food. Real knowledge. Real impact.

Instead of long labels or confusing research, Orchard Lens translates food into information that’s simple, visual, and actionable.

What Users Are...

“Finally — nutrition that actually makes sense. My daughter and I scanned everything in our fruit bowl.” — Linda M., Chicago, IL

“This makes grocery shopping so much easier. I love the meal ideas.” — Marcy K., Denver, CO

“I had no idea peppers had that much vitamin C. This tool is incredible.” — Sam R., Traverse City, MI

Why Traverse Bay Farms

  • Over 38 National Awards for Taste and Innovation

  • Handcrafted in Small Batches - Sent from our Family-Owned Facility

  • Made with Real Fruit and Honest Ingredients

  • Proudly USA-Grown and Family-Owned

Try Orchard Lens Now — No Download Required

FAQ 


Q: Do I need to download the Orchard Lens app?
A: No. Orchard Lens works instantly in your web browser. Just upload or snap a photo from your phone or computer.

Q: What foods does it recognize?
A: Nearly all fruits and vegetables — from apples and cherries to peppers, greens, mango, and more.

Q: Is it free to use?
A: Yes. Orchard Lens is free and available directly on the Traverse Bay Farms website.

Q: Can it show health benefits?
A: Yes. Each scan displays nutrients, antioxidants, hydration value, and wellness insights such as immune support or recovery.

Q: Does it include recipes?
A: Orchard Lens gives three fast meal ideas for every food you scan.

Q: Is this for families or adults?
A: Both. Kids love scanning foods, and adults appreciate the nutrition clarity.

Q: Will there be downloadable apps soon?
A: Yes. Mobile versions for iOS and Android are coming soon.

Your Next Step

Healthy eating starts with understanding your food. Orchard Lens makes that easier than ever — and it’s completely free.
Upload a photo. Take a picture. Learn instantly.

Use Orchard Lens Now — See What’s Inside Your Food

Traverse Bay Farms Rewards Program — Frequently Asked Questions

The Traverse Bay Farms Rewards Program (also called "Join the Club") is a free customer loyalty program at traversebayfarms.com.

Members earn points for creating an account, making purchases, following Traverse Bay Farms on social media, and referring friends, then redeem those points for money-off discount codes at checkout.

Below are answers to the most common questions about how to join, earn points, and redeem rewards.

Joining the program

Is the Traverse Bay Farms Rewards Program free to join?

Yes. The Traverse Bay Farms Rewards Program is completely free.

There is no membership fee and no purchase required to join — you simply create a free account at traversebayfarms.com to start earning points.
How do I join the Traverse Bay Farms Rewards Program?

Joining takes three steps:

(1) Sign up by creating a free account at traversebayfarms.com,
(2) earn points every time you shop and through other rewarded actions, and
(3) redeem your points for exclusive discount rewards.

You can join by clicking "Join Now" on the rewards page. Existing customers can click "Log In" to access their points.
Do I get points just for signing up?

Yes. When you create your free Traverse Bay Farms account you earn a one-time welcome bonus of 25 points. This is credited automatically once your account is set up.

Earning Points

How do I earn points at Traverse Bay Farms?

You earn points at Traverse Bay Farms in several ways:

- 100 points for creating an account,
- 1 point for every $1.00 you spend,
- 100 points on your birthday, 25 points for visiting the Traverse Bay Farms Facebook page,
- 50 points for sharing the Traverse Bay Farms website on Facebook,
- 10 points for following Traverse Bay Farms on Instagram,
- 200 points for each friend you successfully refer.
How many points do I earn per dollar spent at Traverse Bay Farms?

You earn 1 point for every $1.00 you spend at Traverse Bay Farms.

For example, a $50 order earns 50 points. Points from purchases are added to your rewards account automatically.
Do I get birthday points from Traverse Bay Farms?

Yes. Traverse Bay Farms rewards members with 100 points on their birthday each year. Add your birthday to your account profile so the points can be applied.
Can I earn points by following Traverse Bay Farms on social media?

Yes. Traverse Bay Farms gives points for social actions:

- 25 points for visiting the Traverse Bay Farms Facebook page,
- 50 points for sharing the Traverse Bay Farms website on Facebook,
- 10 points for following Traverse Bay Farms on Instagram.

These are typically one-time bonuses per action.

Redeeming Points

What rewards can I redeem my points for?

Traverse Bay Farms members redeem points for money-off discount codes at checkout. The reward tiers are:

- 350 points for $10.00 off,
- 700 points for $20.00 off,
- 1,050 points for $30.00 off.


You choose the reward you want when you have enough points.
How many points do I need for a discount at Traverse Bay Farms?

At Traverse Bay Farms,

- 350 points gets you $10.00 off your order,
- 700 points gets you $20.00 off,
- 1,050 points gets you $30.00 off.

You can save your points until you reach the reward tier you want.
How do I redeem my Traverse Bay Farms points?

Redeeming points is easy. Click "Redeem My Points" in the rewards panel and select an eligible reward (for example, $10.00 off for 350 points). You'll receive a discount code — copy that code and paste it into your shopping cart during checkout. The code is also emailed to you for convenience.
Where do I enter my Traverse Bay Farms reward code?

Paste your reward discount code into the discount-code field in your shopping cart during checkout at traversebayfarms.com.

The same code is emailed to you, so you can also copy it from your email if you check out later.
How do I check my Traverse Bay Farms points balance?

Log in to your Traverse Bay Farms account at traversebayfarms.com and open the rewards panel to see your current points balance and the rewards you can redeem.

Referring Friends

How does the Traverse Bay Farms refer-a-friend program work?

With the Traverse Bay Farms referral program, you give friends 10% off their first purchase of $30.00 or more, and you earn 200 points for each friend who makes a successful referral purchase.

Share your referral link from your rewards account to get started.
How much is a Traverse Bay Farms referral worth?

Each successful referral earns you 200 points at Traverse Bay Farms, and your referred friend gets 10% off their first order of $30.00 or more.

Referral points can be combined with your other points toward reward tiers ($10, $20, or $30 off).