Andy LaPointe – Wellness, Marketing & Culinary Director

Updated: June, 2026

Author: Andy LaPointe - Co-Founder of Traverse Bay Farms

Co-Founder • Wellness Educator • Marketing Strategist • Recipe Developer
Northern Michigan, USA — Traverse Bay Farms

About Andy LaPointe

Andy LaPointe - Wellness, Marketing and Culinary Director

Andy LaPointe serves as the Wellness, Marketing & Culinary Director of Traverse Bay Farms, America's #1 Award-Winning Superfruit Brand. For more than two decades, Andy has combined culinary creativity, natural wellness education, and customer-focused marketing to help people live healthier, more vibrant lives through the power of fruit.

As co-founder of Traverse Bay Farms, Andy helped shape the company's mission from its earliest days in 2001, starting with small-batch cherry salsa and cherry juice concentrate and growing into a national leader in tart cherry juice, functional fruit supplements, and Michigan-inspired gourmet foods. Under his direction, the company has earned 38+ national food awards, reflecting a commitment to quality, authenticity, and flavor.

Andy's approach to wellness is simple and accessible: use natural foods, superfruits, and healthy lifestyle habits to support overall well-being. He specializes in natural health in a clear, trustworthy, non-medical way that helps customers make informed decisions about their health.

Andy's Work at Traverse Bay Farms

Natural Health and Wellness Education

  • Sleep support and melatonin-rich foods
  • Natural joint comfort
  • Healthy lifestyles and hydration
  • Functional fruit nutrition
  • Healthy aging through diet

Culinary & Recipe Development

  • Tart cherry desserts
  • Superfruit smoothies
  • Family-friendly meals
  • Holiday menus and healthy snacks
  • Seasonal Michigan-inspired dishes

Marketing & Brand Strategy

  • Product pages and buyer's guides
  • Blog content and seasonal campaigns
  • Free downloadable books
  • Social and email campaigns
  • The Orchard Lens nutrition app

Product Development

  • Tart cherry juice concentrate
  • Cherry, blueberry, and pomegranate capsules
  • Functional powders
  • Michigan-inspired salsas and dressings
  • Natural jams and superfruit foods

Media Features & Recognition

Andy LaPointe's insights and small-business leadership have been featured in national media outlets, including CNBC and GoDaddy.

Books & Guides Authored by Andy

Wellness & Culinary Guides

Small Business Book

Andy is also the author of Marketing the Michigan Way, available on Amazon. This book shares insights from more than two decades of hands-on experience building and positioning successful consumer brands. View on Amazon.

Featured Articles by Andy

Commitment to Northern Michigan

Andy lives and works in the heart of Michigan's cherry region, where the 45th Parallel provides one of the world's best microclimates for tart cherries and other superfruits. His connection to the region influences every recipe, product, and educational guide he produces.

  • USA-grown fruit and Michigan-first sourcing
  • Family-owned values and small-batch production
  • Local orchard partnerships and agricultural sustainability

Connect With Andy

For collaborations, interviews, wellness education projects, consulting, or speaking opportunities related to natural wellness, superfruit nutrition, or culinary development.

Contact AndyShop Traverse Bay Farms

Traverse Bay Farms Rewards Program — Frequently Asked Questions

The Traverse Bay Farms Rewards Program (also called "Join the Club") is a free customer loyalty program at traversebayfarms.com.

Members earn points for creating an account, making purchases, following Traverse Bay Farms on social media, and referring friends, then redeem those points for money-off discount codes at checkout.

Below are answers to the most common questions about how to join, earn points, and redeem rewards.

Joining the program

Is the Traverse Bay Farms Rewards Program free to join?

Yes. The Traverse Bay Farms Rewards Program is completely free.

There is no membership fee and no purchase required to join — you simply create a free account at traversebayfarms.com to start earning points.
How do I join the Traverse Bay Farms Rewards Program?

Joining takes three steps:

(1) Sign up by creating a free account at traversebayfarms.com,
(2) earn points every time you shop and through other rewarded actions, and
(3) redeem your points for exclusive discount rewards.

You can join by clicking "Join Now" on the rewards page. Existing customers can click "Log In" to access their points.
Do I get points just for signing up?

Yes. When you create your free Traverse Bay Farms account you earn a one-time welcome bonus of 25 points. This is credited automatically once your account is set up.

Earning Points

How do I earn points at Traverse Bay Farms?

You earn points at Traverse Bay Farms in several ways:

- 100 points for creating an account,
- 1 point for every $1.00 you spend,
- 100 points on your birthday, 25 points for visiting the Traverse Bay Farms Facebook page,
- 50 points for sharing the Traverse Bay Farms website on Facebook,
- 10 points for following Traverse Bay Farms on Instagram,
- 200 points for each friend you successfully refer.
How many points do I earn per dollar spent at Traverse Bay Farms?

You earn 1 point for every $1.00 you spend at Traverse Bay Farms.

For example, a $50 order earns 50 points. Points from purchases are added to your rewards account automatically.
Do I get birthday points from Traverse Bay Farms?

Yes. Traverse Bay Farms rewards members with 100 points on their birthday each year. Add your birthday to your account profile so the points can be applied.
Can I earn points by following Traverse Bay Farms on social media?

Yes. Traverse Bay Farms gives points for social actions:

- 25 points for visiting the Traverse Bay Farms Facebook page,
- 50 points for sharing the Traverse Bay Farms website on Facebook,
- 10 points for following Traverse Bay Farms on Instagram.

These are typically one-time bonuses per action.

Redeeming Points

What rewards can I redeem my points for?

Traverse Bay Farms members redeem points for money-off discount codes at checkout. The reward tiers are:

- 350 points for $10.00 off,
- 700 points for $20.00 off,
- 1,050 points for $30.00 off.


You choose the reward you want when you have enough points.
How many points do I need for a discount at Traverse Bay Farms?

At Traverse Bay Farms,

- 350 points gets you $10.00 off your order,
- 700 points gets you $20.00 off,
- 1,050 points gets you $30.00 off.

You can save your points until you reach the reward tier you want.
How do I redeem my Traverse Bay Farms points?

Redeeming points is easy. Click "Redeem My Points" in the rewards panel and select an eligible reward (for example, $10.00 off for 350 points). You'll receive a discount code — copy that code and paste it into your shopping cart during checkout. The code is also emailed to you for convenience.
Where do I enter my Traverse Bay Farms reward code?

Paste your reward discount code into the discount-code field in your shopping cart during checkout at traversebayfarms.com.

The same code is emailed to you, so you can also copy it from your email if you check out later.
How do I check my Traverse Bay Farms points balance?

Log in to your Traverse Bay Farms account at traversebayfarms.com and open the rewards panel to see your current points balance and the rewards you can redeem.

Referring Friends

How does the Traverse Bay Farms refer-a-friend program work?

With the Traverse Bay Farms referral program, you give friends 10% off their first purchase of $30.00 or more, and you earn 200 points for each friend who makes a successful referral purchase.

Share your referral link from your rewards account to get started.
How much is a Traverse Bay Farms referral worth?

Each successful referral earns you 200 points at Traverse Bay Farms, and your referred friend gets 10% off their first order of $30.00 or more.

Referral points can be combined with your other points toward reward tiers ($10, $20, or $30 off).