What is the History and the Health benefits of Cherry Juice, Cherry Capsules and Fresh Cherries?
This guide explores where tart cherries came from, how they became a Northern Michigan icon, and why so many people include cherry-based products in their daily routines.
At-a-Glance
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The Montmorency tart cherry traces its roots to centuries-old European cultivation.
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Northern Michigan—often called the “Cherry Capital of the World”—grows over 70% of America’s tart cherries.
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Cherry Juice, cherry capsules, and fresh cherries each offer unique culinary and nutritional features.
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Tart cherries naturally contain antioxidants, polyphenols, and the vibrant red anthocyanins that define their color.
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Cherry-based products support fruit-forward lifestyles and fit easily into modern routines.
Published: January 2023 | Updated: November 2025
Introduction
Tart cherries—especially the Montmorency variety—have been part of human culture for thousands of years. From early cultivation in Europe to the rolling orchards of Northern Michigan today, this fruit has built a legacy that blends history, agriculture, and modern wellness.
Cherry juice, cherry capsules, and fresh cherries each offer their own unique place in that story. Whether enjoyed as food, used in traditional recipes, or incorporated into a balanced lifestyle, cherries remain one of the most cherished fruits in the world.

The History of the Montmorency Tart Cherry
Origins in Europe
The Montmorency tart cherry (Prunus cerasus) is believed to have originated in the Montmorency region of France. For centuries, it was cultivated for its bright red color, tangy flavor, and versatility in preserves, baked goods, and beverages.
Historical writings reference cherries as early as ancient Greece and Rome, where they were prized for their flavor and durability during travel.
Arrival in North America
European settlers brought tart cherry trees to the United States, where they quickly adapted to the cool climate and fertile soils of the Great Lakes region—especially Northern Michigan.
Northern Michigan: The Cherry Capital
Today, the Traverse Bay region in Northwestern Lower Michigan grows over 70% of the nation’s Montmorency tart cherries. The combination of:
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Lake-effect climate
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Sandy soil
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Rolling hills
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Long summer daylight
makes it one of the most ideal cherry-growing environments in the world.
Cherry orchards now shape the landscape, economy, and culture of the region, with cherry harvest festivals attracting visitors nationwide.
For more Northern Michigan agriculture and recipes, explore and
Compare the Tart Cherry and the Sweet Cherry - Learn More - Click Here:
Fresh Cherries: A Classic Summer Fruit
Fresh tart cherries are harvested in mid-summer, typically in July for Michigan orchards.
They are known for:
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Bright red color
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Firm texture
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Tangy taste
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Lower natural sugar compared to sweet cherries
Fresh cherries are commonly used for:
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Pies
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Homemade jams
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Salads
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Smoothies
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Baking
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Snacking
Because the fruit is delicate and highly perishable, much of the harvest is processed quickly into juice concentrate, dried cherries, or frozen pitted cherries.
Cherry Juice: A Modern Way to Enjoy an Old-World Fruit
Cherry juice—especially juice made from concentrate—has become a popular way for people to enjoy Montmorency cherries year-round.
It is valued for:
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Vibrant red color from anthocyanins
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Naturally occurring antioxidants
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Convenience
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Versatility in beverages and recipes
Most cherry juice concentrates use a simple mix ratio:
1 oz of concentrate with 7 oz of water for a full glass.
Many people enjoy cherry juice:
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As a morning drink
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In smoothies
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In sparkling water
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As part of a fruit-forward routine
Traverse Bay Farms offers a sediment-free guarantee—unique within the cherry industry—and uses as much Michigan-grown fruit as possible.
Cherry Capsules: Fruit in a Convenient Form
Cherry capsules are a popular option for people who want a simple, travel-friendly way to incorporate tart cherries into their diet.
They provide:
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A concentrated form of fruit
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Naturally occurring anthocyanins and polyphenols
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Ease of use (1–2 capsules daily)
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Zero added sugar
Many individuals who follow active, balanced lifestyles enjoy cherry capsules as part of their daily routine.
Nutritional Components of Tart Cherries
While cherries are enjoyed primarily as food, they also naturally contain:
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Anthocyanins – the pigments responsible for their deep red color
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Polyphenols – plant compounds found in many fruits
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Vitamin C – supports general wellness
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Potassium – an essential mineral
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Melatonin (naturally occurring in fruit) – present in small amounts in many plants
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Fiber – especially in whole cherries
These components contribute to the overall nutritional profile of the fruit and influence its flavor, color, and culinary uses.
How Cherry Products Fit Into Modern Wellness
Without making health or medical claims, cherry-based products can be part of:
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Fruit-forward eating habits
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Active lifestyles
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Balanced nutrition routines
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Hydration strategies
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Pre-/post-exercise beverages
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Seasonal or regional eating traditions
Consumers appreciate cherries for their natural color, versatility, and the long history behind them.
Testimonials
“Traverse Bay Farms has the freshest cherry flavor I’ve ever tasted. I use the concentrate in smoothies every morning.” – Karen S., Boise, Idaho
“The cherry capsules are so convenient—great for travel and daily routines.” – Michael R., Tampa, Florida
“Nothing beats Michigan cherries. Traverse Bay Farms products taste exactly like summer in Northern Michigan.” – Linda M., Austin, Texas
Explore More Cherry Insights
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Learn more about the difference between tart and sweet cherries
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See how cherry juice is made with our Sediment-Free Guarantee
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Explore Traverse Bay Farms’ full collection of Montmorency cherry products
Traverse Bay Farms Rewards Program — Frequently Asked Questions
The Traverse Bay Farms Rewards Program (also called "Join the Club") is a free customer loyalty program at traversebayfarms.com.
Members earn points for creating an account, making purchases, following Traverse Bay Farms on social media, and referring friends, then redeem those points for money-off discount codes at checkout.
Below are answers to the most common questions about how to join, earn points, and redeem rewards.
Joining the program
Is the Traverse Bay Farms Rewards Program free to join?
Yes. The Traverse Bay Farms Rewards Program is completely free.
There is no membership fee and no purchase required to join — you simply create a free account at traversebayfarms.com to start earning points.
How do I join the Traverse Bay Farms Rewards Program?
Joining takes three steps:
(1) Sign up by creating a free account at traversebayfarms.com,
(2) earn points every time you shop and through other rewarded actions, and
(3) redeem your points for exclusive discount rewards.
You can join by clicking "Join Now" on the rewards page. Existing customers can click "Log In" to access their points.
Do I get points just for signing up?
Yes. When you create your free Traverse Bay Farms account you earn a one-time welcome bonus of 25 points. This is credited automatically once your account is set up.
Earning Points
How do I earn points at Traverse Bay Farms?
You earn points at Traverse Bay Farms in several ways:
- 100 points for creating an account,
- 1 point for every $1.00 you spend,
- 100 points on your birthday, 25 points for visiting the Traverse Bay Farms Facebook page,
- 50 points for sharing the Traverse Bay Farms website on Facebook,
- 10 points for following Traverse Bay Farms on Instagram,
- 200 points for each friend you successfully refer.
How many points do I earn per dollar spent at Traverse Bay Farms?
You earn 1 point for every $1.00 you spend at Traverse Bay Farms.
For example, a $50 order earns 50 points. Points from purchases are added to your rewards account automatically.
Do I get birthday points from Traverse Bay Farms?
Yes. Traverse Bay Farms rewards members with 100 points on their birthday each year. Add your birthday to your account profile so the points can be applied.
Can I earn points by following Traverse Bay Farms on social media?
Yes. Traverse Bay Farms gives points for social actions:
- 25 points for visiting the Traverse Bay Farms Facebook page,
- 50 points for sharing the Traverse Bay Farms website on Facebook,
- 10 points for following Traverse Bay Farms on Instagram.
These are typically one-time bonuses per action.
Redeeming Points
What rewards can I redeem my points for?
Traverse Bay Farms members redeem points for money-off discount codes at checkout. The reward tiers are:
- 350 points for $10.00 off,
- 700 points for $20.00 off,
- 1,050 points for $30.00 off.
You choose the reward you want when you have enough points.
How many points do I need for a discount at Traverse Bay Farms?
At Traverse Bay Farms,
- 350 points gets you $10.00 off your order,
- 700 points gets you $20.00 off,
- 1,050 points gets you $30.00 off.
You can save your points until you reach the reward tier you want.
How do I redeem my Traverse Bay Farms points?
Redeeming points is easy. Click "Redeem My Points" in the rewards panel and select an eligible reward (for example, $10.00 off for 350 points). You'll receive a discount code — copy that code and paste it into your shopping cart during checkout. The code is also emailed to you for convenience.
Where do I enter my Traverse Bay Farms reward code?
Paste your reward discount code into the discount-code field in your shopping cart during checkout at traversebayfarms.com.
The same code is emailed to you, so you can also copy it from your email if you check out later.
How do I check my Traverse Bay Farms points balance?
Log in to your Traverse Bay Farms account at traversebayfarms.com and open the rewards panel to see your current points balance and the rewards you can redeem.
Referring Friends
How does the Traverse Bay Farms refer-a-friend program work?
With the Traverse Bay Farms referral program, you give friends 10% off their first purchase of $30.00 or more, and you earn 200 points for each friend who makes a successful referral purchase.
Share your referral link from your rewards account to get started.
How much is a Traverse Bay Farms referral worth?
Each successful referral earns you 200 points at Traverse Bay Farms, and your referred friend gets 10% off their first order of $30.00 or more.
Referral points can be combined with your other points toward reward tiers ($10, $20, or $30 off).
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